Princess Dina urges private sector to support new anti-cancer initiative
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By Hana Namrouqa

AMMAN — The King Hussein Cancer Centre (KHCC) on Wednesday called on the private sector to join its new national campaign, “Train of Hope,” which is seeking to combat breast cancer and raise awareness on the disease.

During the Jordanian Forum for Public-Private Partnership’s second meeting yesterday, HRH Princess Dina Mired, director general of the King Hussein Cancer Foundation, urged private sector companies to support the centre’s nationwide initiative by providing financial assistance or scholarships for underprivileged patients willing to complete their education.

“The ‘Train of Hope’ is a tangible step towards combating cancer in the Kingdom. Marking Cancer Day and raising awareness on the disease only on this day is not enough to eliminate it. Therefore, the KHCC has established an office with trained staff tasked with coordinating efforts targeting eradication of cancer,” Princess Dina said at the meeting.

The KHCC will use the funds to carry out maintenance work on mammography units in the country’s health facilities and also use the money to purchase these devices for areas that don’t have any, such as Aqaba.

Yesterday’s meeting was part of the forum’s monthly gatherings seeking to enhance social and economic development, encourage partnership between the private and public sectors and NGOs in the Kingdom, pioneer initiatives and exchange information and expertise among its partners.

“The forum’s first meeting, held in mid-April, resulted in holding a training session for NGOs and government institutions to familiarise them with ways of attracting funds from the private sector,” Samar Haj-Hasan, managing partner and chief consultant at Mahara, told The Jordan Times.

Haj-Hasan added that the meetings gave the private sector the opportunity to know where and how their money is spent, while at the same time encouraging them to provide more support to new NGOs and projects.

Mahara, a development consultancy group, manages the forum, which is backed by the Vital Voices Global Partnership and the Middle East Partnership Initiative (MEPI) of the US State Department.

The MEPI will support the organisation of a regional conference in Jordan later this year to showcase newly developed partnerships on women’s empowerment, as well as the development of a multimedia tool kit on corporate social responsibility.