Corporate Social Responsibility (CSR)

“If I had not met Nadia at the Symposium [from the Family Guidance Center], I doubt I would have invested in her program, we got “attached” at the symposium and that made me persistent to continue to work with her.”

Nada Yasmineh, Marketing & Corporate Affairs Manager, HSBC Bank Jordan.
Participant in the Jordanian Forum for Public-Private Partnerships.

“I work in Zarqa and we are neighbors of the Family Guidance and Awareness Center (FG&AC). If I didn’t come to this meeting, I wouldn’t have known what exactly the FG&AC does. If I just walk into their building, I wouldn’t be able to get all this information. I’m glad now; we can find ways to work together. Thank you.”

Fislat Abed, Social Worker Zarqa (UNRWA)
Participant in the Jordanian Forum for Public-Private Partnerships.

“Always do what's right; this will gratify some people and astonish the rest."

Mark Twain

“CSR can be much more than just a cost, constraint or charitable deed. Approached strategically, it generates opportunity, innovation and competitive advantage for corporations - while solving pressing social problems.”

Harvard Business Review

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Today, it has become expected of corporations to take upon themselves, as they design and construct their operations, to include CSR as an essential part of their mission. Mahara, based on its expertise and knowledge in development and its appreciation of the value of CSR for both the corporation itself and the communities involved, has established a pioneering program to support the establishment and operation of CSR programs.

Corporate Social Responsibility is a conscious act to internalize social responsibility concerning all those involved and affected by the works and set up of any enterprise.

This sense of responsibility approaches care and humanity based on the deep understanding of human rights, the protection of the environment and the awareness of the individual's role as well as that of an enterprise within its immediate community and the society at large. CSR involves and extends to the benefit and engagement of all the stakeholders.

In detail, this includes the employees in matters such as gender equality and safety for example, the customers in relation to aspects of quality control and customer service. As for shareholders and investors, CSR requires transparent communication and active involvement for instance.

The suppliers are also an important side of the operation, both in being just and sound towards them as well as maintaining partnerships with equally responsible parties. Abiding by the regulations is part and parcel of the responsibility of an enterprise under CSR.

Another level of CSR targets the local community and non government organizations. Any enterprise needs, for a successful CSR strategy, to engage with the community in a dialogue aimed at mutual understanding and communication, taking into account the interest of the local community at the core of its operation. This can manifest in partnerships with the local community and NGOs and the support of employee volunteer activities within the community and other.

As an advisor, Mahara offers its know-how in the following:
  • The development of a CSR philosophy within the vision, mission and goals of a business plan;
  • The incorporation of CSR from theory to practice throughout business operations and communication with stakeholders;
  • The allocation of CSR within an existing corporate structure;
  • Creating immediate links between the corporation CSR activities and its marketing and public relation strategy;
  • The conducting of awareness seminars on CSR business ethics for employees as the means of extending the enterprise's management CSR approach.
As a consultant, Mahara’s team offers the following:
  • Strategy development to engage the local communities;
  • Development of CSR programs and implementation solutions in partnership with local communities;
  • Progress evaluation and impact assessment within the corporation itself and concerned groups;
  • Assistance in decision making, further improvement, risk assessment and the support for new directions and enhanced opportunities;
  • Administration of relevant employee training for those directly involved in CSR; The provision of specialized and internationally certified CSR training workshops.