“Gender equality is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.”

Kofi Annan

Printer-friendly version
Widad Adas | Partner & Chief Consultant

Widad holds a BA in Sociology from the University of Jordan, and an MA in Development Studies from the University of East Anglia, England. Prior to partnering with Samar Haj Hasan and forming Mahara, Widad worked as a free lance consultant for over 15 years.

She has worked on projects related to issues, such as political and public participation of youth, media and development, utilization of IT in education, children at risk, women’s rights, family affairs & family protection, utilization of information and research in development, Bedouin’s livelihood, tourism and local community development. She has extensive knowledge and experience in monitoring and evaluation assignments, designing surveys, qualitative and quantitative reporting skills as well as conducting evaluation reports.

Some of her previous and current clients include The British Council, USAID, DIFD, State University of New York, UNDP, UNICEF, the Ministry of Planning, World Health Organization (WHO) in Geneva and Freedom House in Washington DC.




Mahara is a true translation of my belief that social human development services need to be approached with innovative and evolving model solutions, versus the traditional approaches, to deal effectively with the issues, problems and many challenges that face our communities and individuals today.

A BA in Social Studies, a Masters in human development and a 15 year experience in social development enabled me with the confidence and professional maturity to venture with Samar and accept her offer to establish Mahara.

 Mahara was a great chance to be part of introducing an innovative social enterprise in Jordan and provide creative solutions to improve human and special development services.

This is where I come every morning with my will to be part of a change and with the energy to engage with my coworkers and clients in building our ideas creatively. The best part about what we do at Mahara is how much we enjoy our work, for the simple reason that we do what we think and believe is right but we always keep educating our selves on what is right and new in our field.

Widad Adas